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Every kind of siding has its strengths and its disadvantages. Most builders are happy with any siding that is easy to install and looks good when it's new. And in the short run, that's fine. Often, it isn't until the occupants have lived in a home for years that they appreciate how much it costs to maintain the home's exterior. That's when people learn to appreciate an exterior siding that is durable and easy to maintain, and that gives a home a feeling of permanence and solidity. I've been able to satisfy a lot of these customers with brick veneer. Brick adds lasting value to a home. Studies by the Brick Institute of America have shown that