If there is any comfort whatsoever to
be had while sitting on unsold inventory,
it is that you are not alone. With
the buying and building frenzy of the
mid 1980's slowing down, many of us
need to deal with slow moving inventory.
In this situation, a good marketing
plan is more important than ever.
Advertising, a realistic pricing policy,
a close working relationship with an
aggressive and innovative real estate
broker(s), and whatever else that can
be done to generate traffic that might
lead to a sale, are all important. But
one often-neglected aspect of any
marketing plan is to make certain that
the property "shows well" and makes a
favorable and lasting impression on
potential buyers.
The