Steve Farrell is a fourth generation
builder who grew up in the family
remodeling business. All of the
Farrell Company's $1.5 million of
work last year was residential remodeling
in the heart of California's
upscale Silicon Valley.
Steve "runs the field" for the company,
visiting each of their average
four job sites daily. He keeps in constant
contact with his subs and his
crew — two carpenters and a helper
— via the phone in his truck, and
even puts on the nail belt occasionally.
His father handles initial client
contact and bidding, while Steve's
wife takes care of the books.
Like most contractors, Farrell sees
his subs as vital to his success. He
works hard at maintaining clear,