Download PDF version (163.7k) Log In or Register to view the full article as a PDF document.
Steve Farrell is a fourth generation builder who grew up in the family remodeling business. All of the Farrell Company's $1.5 million of work last year was residential remodeling in the heart of California's upscale Silicon Valley. Steve "runs the field" for the company, visiting each of their average four job sites daily. He keeps in constant contact with his subs and his crew — two carpenters and a helper — via the phone in his truck, and even puts on the nail belt occasionally. His father handles initial client contact and bidding, while Steve's wife takes care of the books. Like most contractors, Farrell sees his subs as vital to his success. He works hard at maintaining clear,