When you think of a builder's
tools, the first ones that
come to mind are circular
saws, power nailers, and drills. But
before you put any of that stuff to
work, you've got to sell your services
to someone. That's when a builder's
"other" tools — computers, fax
machines, and cellular telephones —
become important.
One tool that doesn't get enough
attention is the camera. A good photograph
can help your customers
imagine what it would be like to live
in one of your creations. It can show
how spaces relate to one another,
and the way light works in them.
With luck, a photograph can help
customers get romantically involved
with your work, something a floor
plan or perspective