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When developing a marketing plan, most remodeling contractors probably don’t consider television advertising. But a TV ad campaign can be a powerful and surprisingly affordable marketing tool. When a remodeling company grows to the point that it is no longer simply an extension of its owner, it needs a well-conceived marketing strategy. Marketing is the way you let your customers know that you want their business. If you don’t ask for their business, you’re not likely to get it. Many remodelers ignore marketing, assuming that if they do a good job, the good jobs will come. Some jobs will indeed come your way, but will they be the jobs you are looking for, the jobs that will pay for your