Marketing is a mystery to many construction
company owners. You might
be one of them, especially if you find
yourself making all sorts of excuses
about why you don't have a marketing
budget. Maybe you think your company
is too small, or that marketing is just too
expensive. Perhaps you associate marketing
with a slick advertising campaign
that rubs you the wrong way. Or maybe
you simply believe that your business is
doing okay without marketing.
But whether you admit it or not, you
already promote your company, though
perhaps not in ways you think of as
true "marketing." If you have business
cards printed with your company logo,
you're marketing every time you hand
one out. The