Know Thy Market
by Patrick J. Galvin
Another year is winding down, and
it's time to plan for '88.
In kitchens and bathrooms that can
mean two things:
1. Building new kitchens and baths
that are more in tune with what
today's homeowners want (but don't
blow costs sky-high).
2. Getting into kitchen and
bathroom remodeling or, if you're
already doing it, doing it more
In either case, it is a matter of
getting to know customers better,
adding to design expertise, and then
selecting the best product mix. There
are specific steps that you can take to
further these ends, and the winter is
the best time to take them.
Know Your Customer...
The first step in getting to know