For the past 11 years, I’ve offered
informational seminars to the
general public on a variety of residential
construction and remodeling
topics.
Seminars are
an important
component of my marketing strategy.
The classes introduce me to potential
clients; they, in turn, learn who I am,
what I do, and how I do it. Because I get
to know them long before they’re ready
to get bids, I am often the only one they
call when they’re ready to start their
project.
During a seminar, I learn enough
about the attendees to perform a kind of
quick prequalification. If someone later
approaches me about a project, I already
have a fairly good idea of whether the
potential client and I will