An attractive, well-planned presentation book establishes your credibility. Although many of us realize the advantages of having a book, we're still a little lazy, and perhaps a little embarrassed about tooting our own horns. But even if it feels immodest to talk up projects or show off your various certifications, your clients don't necessarily perceive this as bragging. In fact, most of mine are thankful for any information I provide. It gives them something to base their decision on when it comes time to pick a remodeler for the job. And the photos can also give your customers ideas for their own project. The Never-Ending Story My presentation book began as an outgrowth of my interest in entering design competitions, especially
