Marketing is a mystery to many construction company owners. You might be one of them, especially if you find yourself making all sorts of excuses about why you don't have a marketing budget. Maybe you think your company is too small, or that marketing is just too expensive. Perhaps you associate marketing with a slick advertising campaign that rubs you the wrong way. Or maybe you simply believe that your business is doing okay without marketing. But whether you admit it or not, you already promote your company, though perhaps not in ways you think of as true "marketing." If you have business cards printed with your company logo, you're marketing every time you hand one out. The
