If there is any comfort whatsoever to be had while sitting on unsold inventory, it is that you are not alone. With the buying and building frenzy of the mid 1980's slowing down, many of us need to deal with slow moving inventory. In this situation, a good marketing plan is more important than ever. Advertising, a realistic pricing policy, a close working relationship with an aggressive and innovative real estate broker(s), and whatever else that can be done to generate traffic that might lead to a sale, are all important. But one often-neglected aspect of any marketing plan is to make certain that the property "shows well" and makes a favorable and lasting impression on potential buyers. The
