Social Skills

Internet marketing used to mean a "business card" website where potential customers could see some project photos, find your company phone number, and maybe fill out a "Contact Us" form. These days, static "brochureware" websites are business tombstones. Most of the action is "interaction" in the social media universe, where the game is short and sweet, fast and frequent. It's about push more than pull, and whoever pushes themselves into the most conversations wins. With mobile usage growing, it's increasingly likely that your next customer will find your company in a tweet or Facebook posting they saw using a smartphone app.

Here are links to the original set of articles in Remodeling magazine from which this JLC feature was adapted. They take a close look at how social media works and how to work it into your day-to-day business.