These 9 Key Housing Pillars Will Help Identify Shifts and Opportunities

Track the following categories to stay current on where the housing market stands now and into the future.

By Ali Wolf

In today’s housing market, it is important to know what is driving consumer decisions. The urgency from home buyers has slowed as some shoppers balk at pricing and others are distracted by normal seasonal activities, but the slight shift has some wondering about where the market stands. We showed a matrix about six months ago to describe the motivations behind the main home buyer groups (first-time, move-up, luxury, 55-plus, investor, second home, relocation, and foreign buyers), and we wanted to use the same matrix to check in on key housing pillars.

Of these pillars, some are evergreen drivers of housing strength and some are more unique to today. We advise tracking these areas over time to identify early shifts or new opportunities.