With Superman, it’s kryptonite. With lots of remodelers, it’s sales and marketing. It’s the same kind of fatal weakness: You might be able to perform superhero tasks with a saw and hammer, but if you can’t promote yourself and close deals, well, you might as well retire to the Fortress of Solitude. (And that’s providing you can afford one.) But fear not: This issue is devoted to providing ideas you can use to take your business into the stratosphere. No phone booth required.
