In the world of business, competition seems to be everything. But knowing where to draw the line regarding how you strive to live up to, or surpass, that competition can be tricky. While the traditional rule of thumb is to surpass the competition, there are plenty of reasons why you should aim to fall short of it, instead. Falling short can actually be a smart move and can set you much farther apart from the competition — in a good way.
Sales & Marketing
Source: Toilet Paper Entrepreneur
