Speaking on "Trends and Opportunities in the U.S. Building Materials Market" at the 2018 International Builders' Show, Home Innovation Research Labs guru Ed Hudson explains how and why perfectly good ideas die rather than catch on in the U.S. building market.

Ed Hudson heads up market research at Upper Marlboro, Md.-based Home Innovation Research Labs and has been in the cross-hairs of what's changed and what hasn't in home building for more than 20 years. His presentation, which is succinctly summarized by John McManus, V.P. of digital content for residential group at Hanley Wood, points towards what McManus dubs a "fundamental pivot" that could take place in our industry between now and 2020.

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