Contractors joke about giving an estimate on a napkin, but it's no laughing matter when I see a potential client comparing my proposal to something scribbled on a piece of notebook paper. The way we present our proposals for the work to be completed is one of the few opportunities to make a good impression — why waste it? Clients often tell me that even though I was more expensive than my competition, they hired me because of the care I took to present my proposal to them. They see my neat, well-organized, professional presentation as representative of how I run the rest of my business, and they assume the same amount of effort will be put
