Zonda released the JLC Brand Use Study, which measures the attitudes of remodelers and residential general contractors toward the products they recognize, use, and trust.

The survey generated responses from 1,132 residential general contractors, remodeling contractors, and replacement (windows, doors, siding and decks) contractors across the U.S. about brand-use practices and perspectives for 59 building product categories.

Respondents were asked to share which building products they are the most familiar with, which brands they have used the most, and which they consider to be the highest quality. Across all product categories, product performance and availability are the top two reasons for choosing a building material brand, followed by ease of installation and warranty.

Product price is only the fifth most important reason respondents gave for choosing a building product. That said, price does rank as the second most important reason residential contractors are persuaded to switch brands, with inventory levels being the top reason.

Click here to view the 165-page JLC Brand Use Study, which includes response breakdowns by region, unit volume, and average sales price, overall and within each of the product categories.

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Get the full 165 page report covering 59 product categories

BATH FIXTURES & ACCESSORIES
Brand Familiarity: Moen
Used in the Past 2 Years: Kohler
Used the Most: Kohler
Highest Quality: Toto
BATH VENTILATION / FANS
Brand Familiarity: NuTone
Used in the Past 2 Years: Panasonic
Used the Most: Panasonic
Highest Quality: Panasonic
CABINTES: STOCK
CABINETS: SEMI-CUSTOM / CUSTOM
CARPET
CAULK / SEALANTS
CERAMIC TILE
CLOSET / ORGANIZATION SYSTEMS
DECKING: COMPOSIT / PVC
DECKING: WOOD
DECKING: RAILING
DECORATIVE MOULDINGS/TRIM/COLUMNS: EXTERIOR
DECORATIVE MOULDINGS/TRIM/COLUMNS: INTERIOR
DOORS: ENTRY
DOORS: GARAGE
DOORS: PATIO / WIDE WINDOW OPENINGS
FOUNDATION WATERPROOFING
EXTERIOR WALL SHEATHING
FAUCETS
FIREPLACE /WOOD STOVE
FLOORING: VINYL
FLOORING: LAMINATE
FLOORING: WOOD
GENERATORS: PORTABLE
GENERATORS: STANDBY
HVAC
INSULATION: EXTERIOR / CONTINUOUS
INSULATION: INTERIOR / BLOW-IN
KITCHEN APPLIANCES
LAUNDRY APPLIANCES
LIGHTING
LIGHTING CONTROLS / SWITCHES
LOCKSETS / HARDWARE
MANUFACTURED STONE
ORIENTED STRAND BOARD
PAINTS / STAINS / VARNISHES
ROOFING: ASPHALT / FIBERGLASS SHINGLES
ROOFING: CLAY / CONCRETE / SYNTHETIC TILES
ROOFING: METAL
SHOWER DOORS / SURROUNDS
SIDING: BRICK / BRICK VENEER
SIDING: EIFS / STUCCO
SIDING: ENGINEERED WOOD
SIDING: FIBER CEMENT
SIDING: VINYL
SURFACING: LAMINATE
SURFACING: QUARTZ
SURFACING: SOLID
TOOLS: ELECTRIC & CORDLESS
TOOLS: MEASURING DEVICE / LASER
TOOLS: PNEUMATIC
UNDERLAYMENT
WALLBOARD
WATER HEATERS: CONVENTIONAL
WATER HEATERS: TANKLESS
WINDOWS: FIBERGLASS
WINDOWS: VINYL
WINDOWS: WOOD / CLAD-WOOD
WINDOWS: SKYLIGHTS / ROOF WINDOWS / TUBULAR SKYLIGHTS