As green building grabs the attention of otherwise cautious home buyers, so does the potential for "greenwashing" — the efforts of overzealous marketers to label anything and everything "green." Selectively focusing on one feature while ignoring others, or intentionally misleading buyers about the green credentials of a product or process only threatens to diminish the concept of green building as a whole. Custom home builder Mike Guertin and editor Clayton DeKorne compile a "green" checklist to help you understand green building on two levels — the big picture and the more fine-grained details of implementation — so you can avoid the pitfalls and build green right. (Coastal Contractor)
Remodeling
Source: Coastal Contractor