Being able to provide the right number of quality leads to your sales team on a consistent basis is one of the essential responsibilities of a marketing team. But, without the right tools in place, you can have wild variations in the number of leads you generate, and at the end of a month or quarter you can end up way ahead or (more likely) way behind your goal. Using a daily leads waterfall graph is a great way to ensure that you hit your leads goals and never fall far behind the pace you need. The video at the end of the article explains this whole process in 4 minutes.
Remodeling
Source: HubSpot
