each employee. Restrict the write-ups to
a few sentences that relate to the work
you do, such as "Bob Smith has been a
Lead Carpenter for five years and specializes
in finish work. Before joining us, he
worked as project manager for Acme
Construction. He builds furniture in his
spare time." I've also seen some presentation
books that include employee photos.
This can be very effective in
conveying a company image, providing
your employees are well-groomed and
wearing a clean set of work clothes the
day you take the photos.
The next section contained my
Certificate of Insurance for liability and
workers comp coverage. This established
my credibility as a professional concerned
about the welfare of my customers
and