The only way you can assure your employees
that you’ll have a job for them two months
from now is to secure that work well ahead
— ideally, at least a year ahead. To do
that, you’ve got
to position your
company in the
public eye, in a favorable light, on a continual basis,
not just when things slow down a bit and you have
time to beat the bushes. How you go about promoting
your company is your business — literally. So your
methods better be good and, preferably, affordable.
We asked a group of successful builders and
remodelers around the country how they handle the
job of marketing their services without committing
thousands