Doing good work just isn't enough if
your goal is to increase the size and
range of the business you do. Why not?
Because we live in a world of impressions,
and how you are perceived has
everything to do with the number of
customers that will come your way.
Can you imagine a Fortune 500 company
—no matter how superior their
product—without a marketing department?
These giants got where they are
because they know their markets and
aggressively promote themselves with
both old customers and new prospects.
Yet good marketing is
even more critical to remodelers.
As a service industry,
we rely heavily on
how customers feel about
us. And most of us aren't big
enough to grow based