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The key to building decks profitably is quality — a good design built well with premium materials and enhanced with attention to detail. My goal at the start of every deck is to exceed my customer's expectations; that way, I always end up with satisfied customers. With so many low-end decks being built out there, durable and attractive decks act as advertising for future jobs — 80% of my jobs come through referrals and repeat business. Over the 11 years I've had my deck business, I've come up with some solid guidelines for each stage of construction. Design and Materials First, I always avoid low-end jobs. The market is flooded