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JLC • FEBRUARY 1996 JLC • NEW ENGLAND EDITION • FEBRUARY 1996/0 Builders who also offer design services can increase sales, target a more high-end market, and exert more control over the project. But design adds a new level of complexity to your business operations, and if you're not careful, you can end up doing design work for free. Before you take the plunge into design work, honestly ask yourself if you or someone on your staff has the talent and knowledge required to bill themselves as a designer. Most customers don't expect builders to produce architectural-level drawings, and will accept mediocre drawings as long as they're functional. But those same customers will expect quality drawings from a company