JLC • FEBRUARY 1996 JLC • NEW ENGLAND EDITION • FEBRUARY 1996/0
Builders who also offer design services
can increase sales, target a
more high-end market, and exert more
control over the project. But design
adds a new level of complexity to your
business operations, and if you're not
careful, you can end up doing design
work for free.
Before you take the plunge into
design work, honestly ask yourself if
you or someone on your staff has the
talent and knowledge required to bill
themselves as a designer. Most customers
don't expect builders to produce
architectural-level drawings, and
will accept mediocre drawings as long
as they're functional. But those same
customers will expect quality drawings
from a company