Not Enough Markup
To the Editor:
Over the years, I have read your
magazine with interest and
anticipation. Normally, your
publication is interesting, informative,
and probably the best technical
magazine in our industry today.
However, the article by Sal Alfano,
"The Importance of Overhead and
Profit," (December 1986) is grossly
misleading and totally irresponsible.
Any remodeling contractor who
uses less than a 1.50 markup is
simply headed for failure. The lower
the markup, the sooner they will go
broke.
I would refer your readers to the
book Professional Remodeling
Management (Home-Tech
Publications, Inc., 5161 River Road,
Bethesda, MD 20816). In the first 32
pages, the subject of cost, overhead,
and profit is covered completely and
accurately.
If your readers are at all interested
in their businesses,