During a recent seminar for
remodelers, one of the speakers
asked the audience how many of
them were sales people. Only a few
hands went up, so he asked again.
This time a few more hands went
up. Finally, after about the fifth
time he asked, all of the hands in
the room were raised. The point is,
remodelers are reluctant to call
themselves salesmen. Perhaps it
doesn't sound as good as referring to
yourself as a craftsman or a builder.
Or maybe we think there is
something dishonest or sleazy about
being a salesman. But the ability to
sell is a fundamental part of this
business and to succeed, you must
do it well.
In sales, your job