If you are in the middle of this building
season without a six- to eight-month
backlog of work, here are a few ideas that
could put (and keep) some jobs on the
burner. The objective is to spend the least
amount of time and money possible selling
your services, while devoting most of
your time to closing and managing your
jobs profitably.
• Visit the five most successful realestate
agencies in town. Meet with the
principals to learn about their clients and
tell them about your work. Bring a onepage
handout showing pictures of your
jobs and your specialities. You'll reap two
kinds of customers from this effort: people
who are fixing up their homes in