52%
Percentage of affluent consumers — average income $306,700 — involved in a major home remodeling or decorating project in 2009 and the first half of 2010
40%
Percentage more that those affluent consumers spent compared with those surveyed in 2008
Unity Marketing Second Quarter 2009 Luxury Tracking Survey, July 3-8, 2010
73%
Percentage of 500 residential real estate brokers surveyed nationally who indicated that the average home in their local market had been listed for at least 90 days
PAA Research, an independent investment research firm
