Customer referrals are the heart of a contractor’s business. Plan B isn’t far behind: Online and social media advertising using Google, Angi, Facebook, Houzz, HomeAdvisor, BuildZoom and other similar platforms are the other primary source for contracting job leads in today’s world.
- 62% of prospects don’t hire a business that isn’t online
- 96% of prospects learn about local businesses online, including roofing and siding contractors
- 1.7 million online searches are performed each month for independent contractors
Every online touchpoint is important today, including the Find a Pro link on product manufacturer websites. These opt-in directories are often available to pros at little or no cost, provided you meet credentialing requirements. Listings are typically uniform and standardized, minimizing differentiation between contractors.
Sales Lead Turbocharger
But suppose you could tailor this listing, say, with photos of top projects and verified customer reviews of your projects? Not only that, the listing also comes with a unique URL that’s nurtured with search engine optimization (SEO) for a higher search ranking. In short, a tailored Find a Pro listing, complete with an exclusive web address you’re free to promote on emails, business cards and flyers, can provide an alternative touch point for customers with an extensive reach to a bevy of prospective customers.
“Our customized Find a Pro listing helps turbocharge online marketing by allowing trade pros to leverage our popular website as their own,” explains Eric Brown, CertainTeed Director of Contractor Engagement.
CertainTeed is a leading manufacturer of residential and commercial building solutions. “Our website is visited by hundreds of thousands of project-minded homeowners every month. Credentialed contractors view it as a high-traffic platform to ramp up lead generation and showcase their brand to motivated homeowners.”
To learn more about updating your contractor profile on CertainTeed’s Find a Pro, contact your Territory Manager today.
Ideal for Early Career Pros
This alternative web destination with a broad reach among prospective customers is especially helpful for early career pros looking to gain sales traction in a crowded market. Brown’s colleague, Christian Kennedy, CertainTeed’s Digital Engagement Marketing Manager, says the firm’s Find a Pro feature is another way for industry newcomers to set their service apart. “Contractors benefit from the substantial sales and marketing investments we make to stay top of mind with consumers. CertainTeed.com is a big part of that,” Kennedy observes.
Digital Tools for Nearly Any Contractor Need
Generating leads for contractors is just one measure of how top building product manufacturers use digital tools to support pros. CertainTeed, for example, offers contractors access to a robust array of online services that support everyday business needs like:
- Project and customer relationship management
- Project visualization
- Storm restoration support
- Sales and marketing applications
Brown says it’s important for companies like CertainTeed to offer more than trusted exterior and interior building materials. “At the end of the day, it’s about relationships. What can we do to help pros make more money, return home safe, and make their job easier? We strive to serve pros across the full spectrum of their business life with top-grade online and offline resources.”
Fast and Effective Business Builder
“It’s a 360-degree, one-stop-shop approach,” the 34-year industry veteran explains, noting they are the only building product manufacturer to offer residential, commercial, and restoration roofing, siding and trim, and solar.
Today more than ever, contractors across all trades recognize the value of online resources. It’s good to know you have access to powerful digital tools that can help advance your business in surprisingly fast and effective ways.
Learn more about how CertainTeed has your back with industry-leading online tools.
