EIGHT- PENNY NEWS VOLUME 11 • NUMBER 3 DECEMBER 1992 These days it seems everybody wants to get into the remodeling business. Home Depot Inc., a rapidly growing home center chain with 195 stores in 17 states recently began an installed sales program in ten markets, including Atlanta, Dallas/Fort Worth, San Diego, and New Jersey. Within the next two years, the program will extend to all of the chain's locations. While many "home centers," including Hechinger, Builders Square, and, of course, Sears, offer installed sales, some builders and remodelers believe Home Depot, because of its size and aggressive pricing strategies, poses a new and more dangerous threat. What WalMart does to small-town general stores, these contractors argue, Home Depot will do to the small contractor. Home Depot's installed sales programs work
