Big Builders Face Media Scrutiny Although 60% of all home builders construct ten or fewer houses each year, large production builders are unquestionably the dominating force in the industry as a whole. In fact, it’s been estimated that about 70% of the homes built in the United States each year are turned out by just 7% of the builders. Despite a softening economy, housing sales have remained strong, and industry giants like Pulte, Centex, and KB Home (formerly Kaufman and Broad) have been enjoying record sales and profits. But in recent months, the reputations of several large builders have been tarnished — some would say smeared — by media allegations of misleading sales practices and poor quality. Television and
