I remember hearing the observation, "If you want to get rich, start a new religion." I didn't start scribbling hot new scripture then, and haven't since, but the thought is provocative. I wonder if some of that same cynicism doesn't underlie the "green" concept of manufacturing and marketing. A recent TV ad shows an Energy Star-rated dishwasher grazing in a lush field under a cloud-flecked blue sky. Using that dishwasher makes the sky a little bluer, according to the announcer. It's a stretch, for sure, but basically, you're either a believer or a skeptic. The desire to make amends for the harm we do exploiting the planet's resources is a good