We don't pick the Big50 based on size, revenue, number of jobs, or firm type. Rather, we aim to recognize the industry’s best and brightest. The firms honored this year range in age from 2 to 60 years old. They use innovative marketing techniques. They have embraced new technologies to find customers and improve operations. They subscribe to customer-first, customer-driven business models. As you read the profiles of this year's Big50 class, expect to discover new ideas and useful tips—practices that one day could help your company reach Big50 status.