Don't Make
Yourself at Home
by Sal Alfano
It's important to make a good first
impression with the owners when
you sell a job. But that impression is
a fragile thing and must be nurtured
throughout the project. This means
that you and your employees must
project an image that will inspire
confidence and set the owners at
ease. The more comfortable they are
with your crew, the happier they'll be
with the outcome of the job. They
may even find it a little easier to
overlook small problems or
imperfections if they generally
approve of the way the work was
conducted. If you can't be charming
every minute of every day, at least try
to follow a few simple