MARK-UP
BASICS
Price your jobs to cover
your overhead and profit if
you wish to stay in business
By Paul Hentzen
When I give talks or attend trade
shows, I'm often asked about mark-up,
overhead, and net profit. Some people
even talk in hushed tones when asking
about what percentages our company
uses, as if we might be letting out some
tightly held secret. From these discussions,
I've found that a great many contractors
do not understand the concept
of mark-up or the difference between
mark-up and profit.
We seem to be entering the age of the
professional remodeler. Consultants
are springing up to spread the news
about professional business practices,
and knowing your numbers. I find it
comforting to know that