Any successful construction business
will become paralyzed
without a marketing program.
Too many contractors never
get started, hiding behind excuses like
"I'll begin a marketing program when I
have more time"
or "I'll start marketing
have some extra dollars." But when the
phone stops ringing, they wish they'd
made the effort to attract new customers.
There is no mystique to marketing.
The important thing is to control the
direction of your marketing so that you
can get the maximum benefit from your
efforts. To do this, you need to create
some tools you can use over and over.
You may already have many of these
tools, so you'll just need to give them a
new twist to make