The only way you can assure your employees that you’ll have a job for them two months from now is to secure that work well ahead — ideally, at least a year ahead. To do that, you’ve got to position your company in the public eye, in a favorable light, on a continual basis, not just when things slow down a bit and you have time to beat the bushes. How you go about promoting your company is your business — literally. So your methods better be good and, preferably, affordable. We asked a group of successful builders and remodelers around the country how they handle the job of marketing their services without committing thousands
