During a recent seminar for remodelers, one of the speakers asked the audience how many of them were sales people. Only a few hands went up, so he asked again. This time a few more hands went up. Finally, after about the fifth time he asked, all of the hands in the room were raised. The point is, remodelers are reluctant to call themselves salesmen. Perhaps it doesn't sound as good as referring to yourself as a craftsman or a builder. Or maybe we think there is something dishonest or sleazy about being a salesman. But the ability to sell is a fundamental part of this business and to succeed, you must do it well. In sales, your job
