Mark Richardson
Language Matters
I think we all agree that some sales presentations are more effective than others. Many factors account for this difference, but one that is easily overlooked is the language used. Words that have similar meanings or that are often used interchangeably can have very different effects on the listener. The words you use in a presentation can mean the difference between a client's signing your contract or putting the project on hold. Here are some examples of words and phrases that I think you should be careful with.
3 MIN READ
