Remodelers need to remember the added value that lumberyards and manufacturers can bring to a sale. Read more
A sales narrative that creates urgency will help overcome consumer inertia. Read more
In a tough economy, remodelers are reviewing the value of every promotional dollar they spend. Consumers have changed, and so must remodelers' ways of reaching them. Read more
Overcoming the real but surmountable hesitations of the post-recession consumer. Read more