The harder you work at selling home improvements, the more you'll sell. Read more
American Metal Roofs' Frank Farmer has aggressive plans to promote the wonders of his product. Read more
A program on talk radio can do a lot for your business. Here's what it takes to take to the airwaves. Read more
A bottom-up quality management program will harness all the skills and smarts of your employees. Read more
Roofing company executives from four parts of the country talk issues. Read more
Do you know what a service call costs? It's a lot more than materials and labor. Read more
You're pitching a $10,000 window job or a $35,000 sunroom job. How much should you ask the homeowner to put down? As simple as that question may sound, it has a big impact. In fact, it can become the reason a contractor succeeds or fails in business. The size of the deposit will reflect on your closing percentage. Too much and your closing ratios fall; too little and your rescission rate rises. Read more
Many home improvement company owners become baffled, wondering where their profits went. What they maybe do not know is that wasted deck boards, shingles, siding panels, and a whole raft of other materials can add up to thousands of dollars per month. Read more
Using one company's Web site, customers can check on the status of their sunroom project. Read more
What if you could buy a list containing the name of every person in your area who was considering buying what you sell during the next two years? Most contractors say such a list would be worth a fortune. Read more
Every home improvement company covets referrals. Two big reasons: They cost less to get than just about any other kind of lead; and they close at much higher rates. Read more
When it comes to closing, if you miss the basics, you might miss the boat. Read more
A successful closing depends on the credibility of your salespeople. Read more
Say you plan to double your salesforce from six reps to 12 in the next three years. Can your sales manager handle it? That will depend on certain key factors, among them experience, responsibility, product line, and team maturity. Read more
The Freedonia Group projects that demand for siding materials used for replacement will grow 9.7% through 2010, to 41.5 million squares. In addition, the group notes a more dramatic shift in demand for particular siding materials that is likely to continue, if not accelerate. Read more
A Virginia deck builder puts his design services on the Web, and finds many takers. Read more
Not many residential roofing companies seek out new construction. Those who do, say relationships with builders are the key to success. Read more
The thin metal coatings known as low-E Read more
REPLACEMENT CONTRACTOR talks with David Alpert of Continuum Marketing Group, LLC about the importance of web presence for replacement contractors. Read more
If your Internet presence amounts to a kind of electronic ghost town, then what would you like it to be? Read more