Windshield time is educational. You want the rep to learn how you sell. Read more
Sweepstakes marketing produces a steady stream of new leads. Why, then, don't more contractors run these contests? Read more
Advice from a consultant may be just what your business needs. But the end results will depend on your preparation and follow-up. Read more
Branding is not about spending big dollars to get yourself on television. Read more
Technology can let you block access to certain Web sites or track where employees are going on the Web. Should you use it? Read more
When salespeople leave, a company often loses touch with the customers they sold to. Here's a way to regain their attention. Read more
Nothing sells your products like honest feedback from your customers. Read more
Home improvement companies use the Web for education first, lead generation second. But that could change. Read more
Two simple suggestions that will earn you more referrals. Read more
You might think you know what your marketing costs are. But do you? Read more
Your showroom can be a destination for walk-in leads, a great closing tool, or even a place to sell additional products and keep your customers in the business loop. Read more
When it comes to closing, if you miss the basics, you might miss the boat. Read more
Establishing an emotional connection with the homeowner builds the foundation for closing. Read more
Treated glass that darkens at the push of a button to screen out the sun's rays is slowly making its way onto the market. Read more
A bad roof can be obvious, but whether it requires replacement or repair is another matter. Read more
Branding is simply a promise. Good branding is a promise fulfilled. If you follow up on that promise, you're building a brand. So branding is communicated through your marketing, but it's demonstrated through your actions. Read more
Your company treats customers right. At least you're pretty sure it does. So why aren't you getting more referrals? Read more