At some point the slowdown in housing, the credit crunch, and the free-fall in consumer confidence will be behind us. Your company will probably still be here. The question is, will your employees? Read more
He used to sell wholesale windows to home improvement companies. After switching to retail sales, he found that it's another world in the living room. Read more
Moving jobs smoothly from sales to production makes for fewer problems, more satisfied customers, and greater profits. Read more
Low-price window companies, such as Window World, are expanding their dealer networks. And, many say, changing the nature of the window replacement business. Read more
Planning your marketing budget against revenue yields best results. Read more
Change orders and additional work can add volume and raise the level of customer satisfaction -- but you have to ask. Read more
Help protect your company from a visit by immigration officers by making sure all employees are here legally. Read more
Drawing attention to yourself in a sea of booths at a home show is the first battle in the sales wars. Read more
What's on your Web site that will prompt customers to call? Read more
They want to know what's going on over there. OK, so hook 'em with your yard sign/take-one box. Read more
Nontraditional gatherings can be great venues for low-cost leads. Read more
Are the buying signs for minority prospects different? Definitely, experts say. Read more
Does personality profiling actually predict sales success? Often, but not always. Read more
The next time you get a call for a proposal, bid, or estimate, think about how you'd like to be received and remembered. Read more
Square or rectangular decks are great, but if you're out to wow a high-end client, you'll need to know how to bend materials. Read more
Manufactured stone accent materials could help you sell that upscale siding job. Read more
An insurer's preferred contractor program can supply you with a stream of roofing jobs. Read more
Mike Damora is sales manager and co-owner of Morris Window and Sliding, in Ledgewood, N.J. During the past year, the company has reevaluated its approach to selling in the home. Read more