Are home improvement companies ready to become home performance companies? Read more
Home performance certifications. Read more
Local weatherization programs gear up to help homeowners finance energy-efficient upgrades. Read more
WellHome is a home performance division aimed at residential home improvement. The division was launched earlier this year by building products manufacturer Masco, which operates a similar division called Environments for Living. That division is targeted at new-home builders. Read more
Is personality a consideration when you're assigning leads to salespeople? Should it be? Read more
Your time in the home is a unique opportunity. Use it wisely. Read more
There are good reasons for having a selling system -- and sticking to it. Read more
Where's the value in selling an exclusive product? Read more
The remodeler overseeing the job is responsible for the training, liability, and lead handling. Read more
Reasons besides immediate need can motivate a re-rail job. A wide variety of materials makes for many design opportunities. Read more
Performance bonds guarantee the job, whether your company is there to complete it or not. But few residential contractors offer them. Read more
Many eager for work makes for changes at the installation level. Read more
Blogging allows you to talk to prospects and to keep your website fresh and at the top of organic search results. Read more
Digital marketing is changing faster than Paris fashion. Is your site out of date? Read more
Radio: a waste of precious marketing dollars or a medium you can use to great advantage? Read more
By the time you read this, Congress may already have passed the Home Star Energy Retrofit Act of 2010, a bill that provides about $5.4 billion for rebates to homeowners for two different classes -- Gold Star and Silver Star -- of improvements. Read more
Internet buzz, burgeoning demographic demand, and an array of new products has created a market for walk-in tubs that some home improvement contractors are catering to. Read more
Green is a great sell in commercial roofing, but what about for residential roofing? Read more
Zen Windows, in Columbus, Ohio, has forged a reputation by proclaiming it will do everything right that other window replacement companies do wrong. Read more