Add a layer of protection to new or weathered wood with Flood OneCoat Waterproofing Finish. Read more
Speed through roofing material removal and trimming with the pneumatic Roofing Cutter. Read more
Testing has shown NovaSeal Roof Underlayment to be as much as 20 times stronger than roofing felt at 3/33 the weight, the maker says. Read more
The Us Against Them atmosphere of sales meetings is often less effective than face-to-face discussions when it comes to changing unproductive behavior. Read more
Here are the three objections most likley to be raised while you're trying to sell a home improvement job, and here is how to meet them. Read more
A list of the nation's largest companies and what some of them are doing to reinvent their approach to product, the customer and marketing. Read more
Whether or not to invest in tablet computers as a sales tool depends on your product, your sales team, and your customer. Read more
That window of 72 hours in which the homeowner can legally cancel the contract he or she just signed opens at the moment you inform them that they have that right. Read more
Business experts can help you make key decisions, or develop the systems you need to control your business. Read more
We ask four marketing consultants and marketing managers what they'd do if they had to come up with a bunch of leads fast. Read more
Job signs not only generate leads, they build your brand image. Read more
Sharing mailing costs with local non-competing service providers can give you a steady, high performing lead at below-average cost. Read more
Home improvement companies employ several successful strategies to get their customers to share site content. Read more
The less you make of that awkward moment when you ask for a deposit, the easier it is to get that deposit, say sales veterans. Read more
This Charlotte deck company set a goal for the sales team to hit, then took the team on a cruise when they more than exceeded it. Goal? Work together for sales excellence. Read more
Salespeople who show up late for an appointment immediately put themselves at a disadvantage. Manage your time and earn their respect. Read more
Kids, pets and sports on TV are some common ways that a sales presentation can be interrupted in mid-course. Here is how to get it back on course, or know when it's time to tactfully withdraw. Read more
Multiple measurements are one way to ensure the right size window goes in the right size opening. But it's good to double check the order specifics with homeowners as well. Read more
Fastening shingles by hand may be considered obsolete by some, unnecessary by many, but the roofing companies who still do it often use this as a key marketing and selling point. Read more
Unobscured views make the open porch attractive. So does the fact that you can set up a grill there without screens holding the smoke back. Read more
Laying new siding over existing siding saves time and money, but it's not always the best solution. Read more
After quadrupling its investment in online lead generation, the nation's leading maker, and franchiser, of sunrooms is seeing more sales, and more leads. Read more
In the fall of 2003, the first time this magazine published its list of the home improvement industry's largest companies, a lead -- defined for our purposes as an issued appointment -- cost $178.29. Read more
There are good reasons to ventilate the attic to minimize heat buildup. Read more
An interview with Window World CEO Tammy Whitworth. Read more
CEO Shaun Kennedy on why the company is planning for big growth. Read more