Clearing the air with homeowners about possible outcomes will eliminate the fear that prevents them from being able to make a decision about a project or product. Read more
New products from around the world of exteriors. Read more
The gross margin dollars you need to fund your company and pay yourself begin to erode the minute the sale is complete. Here's how, and how to stop that from happening. Read more
What women who sell construction projects to homeowners should be aware of when it comes to their own feelings and the expectations that homeowners have. Read more
In family-owned home improvement companies, the next-generation owner has to earn his or her stripes, often by sales success and outside education. Read more
The five key measurements that allow you see if a salesperson is producing for your company or not. Read more
Make in-home selling a sensual experience and you'll soon be closing more business. Read more
What happens when your star sales rep starts to get out of hand? You can avoid diva behavior by laying down ground rules early. Read more
In the past, having a job safety plan on a residential roofing job might have been enough to meet OSHA fall safety requirements. Not any more. Read more
As more and more Web traffic originates with mobile devices, apps allowing customers to connect with you and do business via smartphone or tablet will be as critical to your business as your website itself. Read more
Internships, whether paid or unpaid, work when you outline the tasks involved, set expectations, and manage your intern day-by-day. Read more
Media leads are the most expensive part of an ongoing home improvement marketing campaign. Here's what to look for in testing to see which medium will work best for your company. Read more
Setting and maintaining a backlog goal helps home improvement companies keep crews busy year-round. Read more
How effective is the practice of bidding on competitors' names as keywords so that a homeowner looking for the competing company will also find an ad for yours? Read more
Your website should be set up to anticipate and convert at some level every kind of visitor, regardless of where he or she is in the buying cycle. Read more
Prep work up front can make that daunting six-figure deck-and-more job fully manageable. Read more
Many older homes in some states have asbestos shingle or board siding, which can -- under some circumstances -- be a health hazard if removed. Read more
The increasing sophistication of computerized hail-tracking systems enables a handful of roofers specializing in storm work to get to neighborhoods, and jobs, first. Read more
An expansive category with many materials, colors, and finishes, decorative shutters are an enhancement easy to sell using virtual imaging. Read more
Systems and processes become particularly important when your company suddenly loses a key employee. Read more