Any successful construction business will become paralyzed without a marketing program. Too many contractors never get started, hiding behind excuses like "I'll begin a marketing program when I have more time" or "I'll start marketing when I have some extra dollars." But when the phone stops ringing, they wish they'd made the effort to attract new customers. There is no mystique to marketing. The important thing is to control the direction of your marketing so that you can get the maximum benefit from your efforts. To do this, you need to create some tools you can use over and over. You may already have many of these tools, so you'll just need to give them a new twist to make
