Marketing
Marketing for Remodelers by Linda W. Case and S.
Robert August (National Assoc of Homebuilders, 15th &
M Sts., Washington, D.C.; 1987. 207 pages. $28.50
members/$36 nonmembers plus $2.50 handling, paperback)
How to Sell Remodeling by Robert M. Gorodess;
Craftsman Books, Box 6500, Carlsbad, CA 92008; 235
pages. $17.50.
Marketing for Remodelers, written
primarily by remodeler and
consultant Linda Case, is an excellent
reference on selling your work. In
fact, it's so good that I think it has
much to offer anyone in the
construction (or design) field, not
just remodelers. The authors have
written very professionally, illustrated
their text with a wealth of good
photos and anecdotes drawn from
almost 100 remodelers around the
country, and have chosen