Suppose you use a logo to accompany your business name and help identify your company as yours. Say, your business name is Dr. House and you have this terrific logo of a hammer and saw crossed with a stethoscope. You’ve painted it on your company vehicles, and it’s printed on your letterhead and business cards. How do you protect that logo? What’s to keep your competitor, Sam the Carpenter Man, from deciding that he’d like to use it, too? Trademark Law Logos are a kind of trademark. Trademark law is designed to prevent people like Sam from stealing the goodwill that you have created for your company, and to keep Sam from making customers think he is you by
